Consumer Decision Making from a Beloved Brand: The Aspirin Case

AuthID
 P-00W-GCR
2
Author(s)
Document Type
Book Chapter
Year published
2021
Published
in New Techniques for Brand Management in the Healthcare Sector, ISSN: 2327-5502
Pages: 184-198
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85128158158
Source Identifiers
ISSN: 2327-5502
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