Analysis of Online Position Auctions for Search Engine Marketing

AuthID
 P-00W-KT9
3
Author(s)
Santos, MVB
·
Document Type
Article
Year published
2023
Published
in JOURNAL OF MARKETING ANALYTICS, ISSN: 2050-3318
Volume: 11, Issue: 3, Pages: 409-425 (17)
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85130851870
Wos: WOS:000805469400001
Source Identifiers
ISSN: 2050-3318
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