Curb Your Enthusiasm: Examining the Customer Experience with Alexa and Its Marketing Outcomes

AuthID
P-00X-KDF
4
Author(s)
De Oliveira, GG
·
Lizarelli, FL
·
Mendes, GHD
Document Type
Article
Year published
2023
Published
in JOURNAL OF RETAILING AND CONSUMER SERVICES, ISSN: 0969-6989
Volume: 71, Pages: 103220 (12)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85145174592
Unpaywall: 10.1016/j.jretconser.2022.103220
Wos: WOS:000927600200001
Source Identifiers
ISSN: 0969-6989
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