Analyzing Driving Factors of User-Generated Content on Youtube and Its Influence on Consumers Perceived Value

AuthID
 P-00Y-CCB
5
Author(s)
Torres, A
·
Pilar, P
·
Santos, JD
·
1
Editor(s)
Reis Peter Varela Gonzalez Bogdanovic,JLMKJAZ
Document Type
Proceedings Paper
Year published
2023
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 337 SIST, Pages: 683-696
Conference
International Conference on Marketing and Technologies, Icmarktech 2022, Date: 1 December 2022 through 3 December 2022
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85161148537
Source Identifiers
ISSN: 2190-3018
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