Traditional Brands Vs. Born-Digital Brands: The Case of the Fashion Industry

AuthID
 P-00Y-J6X
2
Author(s)
Maués, A
1
Editor(es)
Martinez Lopez,FJ
Tipo de Documento
Proceedings Paper
Year published
2023
Publicado
in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2023 in Springer Proceedings in Business and Economics, ISSN: 2198-7246
Páginas: 298-304 (7)
Conference
4Th International Conference on Advances in Digital Marketing and Ecommerce (Dmec), Date: JUN 28-29, 2023, Location: Barcelona, SPAIN
Indexing
Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85161405235
Wos: WOS:001310121900029
Source Identifiers
ISSN: 2198-7246
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