Does 'Story-Making' Have the Potential to Engage Prosumers Around a Higher Education Institution's Brand? : The Case of Aveiro' University

AuthID
 P-00Z-1GB
3
Author(s)
Rodrigues, PS
·
Simoes, D
Tipo de Documento
Proceedings Paper
Year published
2023
Publicado
in Iberian Conference on Information Systems and Technologies, CISTI, ISSN: 2166-0727
Volume: 2023-June
Conference
18Th Iberian Conference on Information Systems and Technologies, Cisti 2023, Date: 20 June 2023 through 23 June 2023, Location: Aveiro
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Publication Identifiers
SCOPUS: 2-s2.0-85169822025
Source Identifiers
ISSN: 2166-0727
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