Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment

AuthID
 P-00Z-20C
3
Author(s)
Frick, TW
·
Telang, R
Document Type
Article
Year published
2023
Published
in MANAGEMENT SCIENCE, ISSN: 0025-1909
Volume: 69, Issue: 3, Pages: 1665-1686 (22)
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Publication Identifiers
Wos: WOS:001047483800018
Source Identifiers
ISSN: 0025-1909
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