Antecedents and Consequences of the "Cancel Culture" Firestorm Journey for Brands: Is There a Possibility for Forgiveness?

AuthID
 P-00Z-5W0
2
Author(s)
Costa, C
·
Tipo de Documento
Article in Press
Year published
2023
Publicado
in JOURNAL OF MARKETING MANAGEMENT, ISSN: 0267-257X
Volume: 40, Número: 3-4, Páginas: 289-312 (24)
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85173675700
Wos: WOS:001081632100001
Source Identifiers
ISSN: 0267-257X
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