Artificial Intelligence in Relational Marketing Practice: Crm as a Loyalty Strategy

AuthID
 P-00Z-EH6
6
Author(s)
Figueiredo, J
·
Silva, S
·
Tipo de Documento
Book Chapter
Year published
2023
Publicado
in The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics, ISSN: 2327-5502
Páginas: 73-96 (23)
Indexing
Scopus®
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Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85179899670
Source Identifiers
ISSN: 2327-5502
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