"The Dark Side of the Brand" and Brand Hate: A Review and Future Research Agenda

AuthID
 P-00Z-FB2
5
Author(s)
Walter, CE
·
Vale, VT
·
Sousa, BB
Tipo de Documento
Review
Year published
2023
Publicado
in ADMINISTRATIVE SCIENCES
Volume: 13, Número: 11, Páginas: 234 (19)
Indexing
Wos®
Scopus®
Crossref®2
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85178257584
Wos: WOS:001119885700001
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