Influence of Ethically-Minded Consumer Behavior, Digital Citizenship, and Retailers’ Green Positioning on the Effectiveness of Store Flyer Sales Promotions (Paper Vs. Digital)

AuthID
 P-00Z-M4X
2
Author(s)
Costa, AS
·
Tipo de Documento
Article
Year published
2023
Publicado
in Journal of Promotion Management, ISSN: 1049-6491
Volume: 30, Número: 4, Páginas: 681-705
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85180257952
Source Identifiers
ISSN: 1049-6491
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