The Effect of Consumer Participation During the New Product Development Process on Consumer Brand Identification: A Gaming Industry Study

AuthID
 P-010-GSC
6
Author(s)
Jakutis, L
·
Vilkaitis, K
·
Survilaite, E
·
Venciute, D
·
de Sousa, JPP
Tipo de Documento
Article
Year published
2024
Publicado
in BUSINESS STRATEGY AND DEVELOPMENT, ISSN: 2572-3170
Volume: 7, Número: 2
Indexing
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85195405559
Wos: WOS:001239051000001
Source Identifiers
ISSN: 2572-3170
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