Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior

AuthID
 P-010-PMK
4
Author(s)
Pinheiro, SM
·
Fernandes, IB
·
Ferreira, BM
4
Editor(es)
Reis,JL;Santos,JPMD;Zelený,J;Gavurová,B
Tipo de Documento
Proceedings Paper
Year published
2024
Publicado
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 386, Páginas: 809-819 (10)
Conference
International Conference on Marketing and Technologies, Icmarktech 2023, Date: 30 November 2023 through 2 December 2023, Location: Prague
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85196870349
Source Identifiers
ISSN: 2190-3018
Export Publication Metadata
Lista Marked
 Adicionar à lista Marked
Info
At this moment we don't have any links to full text documens.

Um espaço para investigadores e suas Instituições

Links Úteis

Ajuda

© 2024 CRACS & Inesc TEC - All Rights Reserved Política de Privacidade | Terms of Service