Which Factors Influence Word-Of-Mouth for Tourism Video Ads?

AuthID
 P-010-PP0
5
Author(s)
Augusto, LPLF
·
dos Santos, SCV
·
Santo, PME
·
de Almeida Vasconcelos, M
4
Editor(es)
Reis,JL;Santos,JPMD;Zelený,J;Gavurová,B
Tipo de Documento
Proceedings Paper
Year published
2024
Publicado
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 386, Páginas: 821-831 (10)
Conference
International Conference on Marketing and Technologies, Icmarktech 2023, Date: 30 November 2023 through 2 December 2023, Location: Prague
Indexing
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Publication Identifiers
SCOPUS: 2-s2.0-85196820697
Source Identifiers
ISSN: 2190-3018
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