Visual and Textual Elements of Board Game Packaging, What Do Children Prefer?—An Eyetracking Study

AuthID
P-010-PRF
4
Author(s)
Pereira, J
·
Gouveia, A
·
Sousa, L
4
Editor(es)
Reis,JL;Santos,JPMD;Zelený,J;Gavurová,B
Tipo de Documento
Proceedings Paper
Year published
2024
Publicado
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 386, Páginas: 569-585 (16)
Conference
International Conference on Marketing and Technologies, Icmarktech 2023, Date: 30 November 2023 through 2 December 2023, Location: Prague
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85196803811
Source Identifiers
ISSN: 2190-3018
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