Establishing the Scope of Marketing Practice: Insights from Practitioners

AuthID
 P-012-1S4
3
Author(s)
Dibb S.
·
Wensley R.
Tipo de Documento
Article
Year published
2014
Publicado
in European Journal of Marketing, ISSN: 03090566
Volume: 48, Número: 1, Páginas: 380-404 (24)
Indexing
Scopus®
Crossref®19
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84897384088
Source Identifiers
ISSN: 03090566
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