E-Wom as an Asset of Branded Content Strategies

AuthID
 P-012-KF0
3
Author(s)
Llorente-Barroso, C
·
Kolotouchkina, O
·
Tipo de Documento
Book Chapter
Year published
2022
Publicado
in Advances in Marketing, Customer Relationship Management, and E-Services - Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape, ISSN: 2327-5502
Páginas: 367-383
Indexing
Crossref®
Google Scholar®
Publication Identifiers
Source Identifiers
ISSN: 2327-5502
Export Publication Metadata
Lista Marked
 Adicionar à lista Marked
Info
At this moment we don't have any links to full text documens.

Um espaço para investigadores e suas Instituições

Links Úteis

Ajuda

© 2024 CRACS & Inesc TEC - All Rights Reserved Política de Privacidade | Terms of Service