The Rise of Premium Private Label Brands in Grocery Retailing: Qualitative Insights from Young German Consumers

AuthID
P-012-NE6
3
Author(s)
3
Editor(es)
Martinez,LF;Bruggemann,P;Martinez Lopez,FJ
Tipo de Documento
Proceedings Paper
Year published
2024
Publicado
in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024 in Springer Proceedings in Business and Economics, ISSN: 2198-7246
Páginas: 271-293 (23)
Conference
5Th International Conference on Digital Marketing & Ecommerce Conference (Dmec), Date: JUN 26-28, 2024, Location: Barcelona, SPAIN
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85199560442
Wos: WOS:001297981500027
Source Identifiers
ISSN: 2198-7246
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