Marketing Innovation: Study of Determinants of Innovation in the Design and Packaging of Goods and Services—Application to Portuguese Firms

AuthID
 P-013-CSY
4
Author(s)
Moreira, J
·
Simoes, J
·
Sousa, G
Tipo de Documento
Article
Year published
2012
Publicado
in Contemporary Management Research, ISSN: 1813-5498
Volume: 8, Número: 2
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ISSN: 1813-5498
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