Brain Imaging During Advertising: A Neuromarketing Study of Sound and Pictures

AuthID
 P-013-FAX
3
Author(s)
Costa, JV
·
de Freitas, CL
·
Tipo de Documento
Article
Year published
2015
Publicado
in The Marketing Review, ISSN: 1469-347X
Volume: 15, Número: 4, Páginas: 405-422
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ISSN: 1469-347X
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