Neuroscience Technologies in Marketing: a Study of Gender and Tv Advertisements Using Electroencephalography

AuthID
 P-013-FB0
3
Author(s)
Uva, T
·
Freitas, CLd
·
Tipo de Documento
Article
Year published
2015
Publicado
in International Journal of Technology Marketing, ISSN: 1741-878X
Volume: 10, Número: 4, Páginas: 362
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ISSN: 1741-878X
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