Does Packaging Matter?

AuthID
 P-013-QYZ
2
Author(s)
Document Type
Book Chapter
Year published
2016
Published
in Advances in Marketing, Customer Relationship Management, and E-Services - Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy, ISSN: 2327-5502
Pages: 209-224
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Crossref®1
Google Scholar®
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Source Identifiers
ISSN: 2327-5502
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