The Relevance of Cause-Related Marketing to Post-Purchase Guilt Alleviation

AuthID
 P-013-XJ6
2
Author(s)
Martins C.C.
Tipo de Documento
Article
Year published
2017
Publicado
in International Review on Public and Nonprofit Marketing, ISSN: 18651984
Volume: 14, Número: 4, Páginas: 475-494 (19)
Indexing
Scopus®
Crossref®15
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85020425451
Source Identifiers
ISSN: 18651984
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