The Effect of Cause-Related Marketing on the Green Consumption Attitude–Behaviour Gap in the Cosmetics Industry

AuthID
P-014-22M
5
Author(s)
Venciute, D
·
Kazukauskaite, M
·
Kuslys, M
·
Vaiciukynas, E
Tipo de Documento
Article
Year published
2023
Publicado
in Journal of Contemporary Marketing Science, ISSN: 2516-7480
Volume: 6, Número: 1, Páginas: 22-45
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ISSN: 2516-7480
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