Image Transference from Product Branding to Place Branding: The Case Study of Marinha Grande Mglass

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 P-015-5J7
1
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Article
Year published
2004
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in International Review on Public and Nonprofit Marketing, ISSN: 1865-1984
Volume: 1, Número: 2, Páginas: 101-111
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ISSN: 1865-1984
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