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The Balanced Scorecard Approach in Evaluating the Marketing Function.
AuthID
P-015-8M5
2
Author(s)
Gama, APD
·
Casaca, JA
Document Type
Article
Year published
2019
Published
in
International Journal of Business Excellence,
ISSN: 1756-0047
Volume: 1, Issue: 1, Pages: 1
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Publication Identifiers
DOI
:
10.1504/ijbex.2019.10015495
Source Identifiers
ISSN
: 1756-0047
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