How Much do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market

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 P-015-JMA
1
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Book Chapter
Year published
2015
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in Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, ISSN: 2363-6165
Páginas: 619-619
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ISSN: 2363-6165
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