The Role of Product Innovation in Marketing Performance: Empirical Study in Fmcg Market (An Abstract)

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 P-015-JMB
2
Author(s)
Sharma, P
Tipo de Documento
Book Chapter
Year published
2017
Publicado
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing at the Confluence between Entertainment and Analytics, ISSN: 2363-6165
Páginas: 273-273
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ISSN: 2363-6165
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