B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach

AuthID
 P-015-M2Q
3
Author(s)
Simões, C
·
Farhangmehr, M
Tipo de Documento
Book Chapter
Year published
2014
Publicado
in Advances in Business Marketing and Purchasing - Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing, ISSN: 1069-0964
Páginas: 167-189
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ISSN: 1069-0964
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