A Model Bridging Team Brand Experience and Sponsorship Brand Experience

AuthID
P-015-PSR
4
Author(s)
Trail G.
·
Ross S.
·
Yoshida M.
Tipo de Documento
Article
Year published
2017
Publicado
in International Journal of Sports Marketing and Sponsorship, ISSN: 14646668
Volume: 18, Número: 4, Páginas: 380-399 (19)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85032187554
Source Identifiers
ISSN: 14646668
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