Publicações

AuthID
P-015-TCM

Author(s)

Tipo de Documento

Book Chapter

Year published

2015

Publicado

in Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Thriving in a New World Economy, ISSN: 2363-6165

Páginas: 347-356

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Publication Identifiers

DOI: 10.1007/978-3-319-24148-7_106

Source Identifiers

ISSN: 2363-6165

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