Publicações

AuthID
P-016-3YT

Author(s)

Mandel, N

Tipo de Documento

Article

Year published

2008

Publicado

in Journal of Marketing, ISSN: 0022-2429

Volume: 72, Número: 1, Páginas: 1-15

Indexing

Crossref^®86

Google Scholar^®

Publication Identifiers

DOI: 10.1509/jmkg.72.1.1

Source Identifiers

ISSN: 0022-2429

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