Modeling Partial Customer Churn: On the Value of First Product-Category Purchase Sequences

AuthID
 P-016-QTW
4
Author(s)
Dirk Van den Poel
·
A. S. Camanho
·
João Falcão e Cunha
Document Type
Article
Year published
2012
Published
in , ISSN: 0957-4174
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ISSN: 0957-4174
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