Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions

AuthID
P-006-9JE
5
Author(s)
Correia, A
·
Ross, SD
·
Tipo de Documento
Article
Year published
2013
Publicado
in JOURNAL OF SPORT MANAGEMENT, ISSN: 0888-4773
Volume: 27, Número: 4, Páginas: 288-302 (15)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-84881523291
Wos: WOS:000321832600002
Source Identifiers
ISSN: 0888-4773
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