Drivers of In-Group and Out-Of-Group Electronic Word-Of-Mouth (Ewom)

AuthID
P-006-G0Z
1
Editor(es)
Lingreen, Adam
Tipo de Documento
Article
Year published
2013
Publicado
in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566
Volume: 47, Número: 7, Páginas: 1067-1088 (22)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-84880156519
Wos: WOS:000322350500004
Source Identifiers
ISSN: 0309-0566
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