Publicações

AuthID
P-007-QHG

Author(s)

Filho, WL

Tipo de Documento

Article

Year published

2009

Publicado

in Journal of Targeting, Measurement and Analysis for Marketing, ISSN: 0967-3237

Volume: 17, Número: 1, Páginas: 17-25

Indexing

Scopus^®

Google Scholar^®

Publication Identifiers

DOI: 10.1057/jt.2008.28

SCOPUS: 2-s2.0-67650260523

Source Identifiers

ISSN: 0967-3237

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