Strategic Coopetition of Global Brands: A Game Theory Approach to 'Nike + Ipod Sport Kit' Co-Branding

AuthID
P-008-2N5
3
Author(s)
Souza, V
·
Tipo de Documento
Article
Year published
2011
Publicado
in International Journal of Entrepreneurial Venturing, ISSN: 1742-5360
Volume: 3, Número: 4, Páginas: 435-455
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-84857330688
Source Identifiers
ISSN: 1742-5360
Export Publication Metadata
Info
At this moment we don't have any links to full text documens.