Brand Mergers: Examining Consumers' Responses to Name and Logo Design

AuthID
 P-008-637
4
Author(s)
Lencastre, P
1
Editor(es)
Guzmán, Francisco
Tipo de Documento
Review
Year published
2012
Publicado
in Journal of Product and Brand Management, ISSN: 1061-0421
Volume: 21, Número: 6, Páginas: 418-427
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84866130298
Source Identifiers
ISSN: 1061-0421
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