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Marketing Audits: The Forgotten Side of Management
AuthID
P-008-85D
1
Author(s)
Da Gama, AP
Document Type
Article
Year published
2012
Published
in
Journal of Targeting, Measurement and Analysis for Marketing,
ISSN: 0967-3237
Volume: 20, Issue: 3-4, Pages: 212-222
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Publication Identifiers
DOI
:
10.1057/jt.2012.17
Scopus
: 2-s2.0-84871425546
Source Identifiers
ISSN
: 0967-3237
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