Marketing Audits: The Forgotten Side of Management

AuthID
 P-008-85D
1
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Tipo de Documento
Article
Year published
2012
Publicado
in Journal of Targeting, Measurement and Analysis for Marketing, ISSN: 0967-3237
Volume: 20, Número: 3-4, Páginas: 212-222
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Publication Identifiers
SCOPUS: 2-s2.0-84871425546
Source Identifiers
ISSN: 0967-3237
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