7Th Mediterranean Conference on Information Systems, Mcis 2012, Date: 8 September 2012 through 10 September 2012, Location: Guimaraes, Patrocinadores: Universidade do Minho, Escola de Engenharia;Guimaraes Capital Europeia da Cultura;Lecture Notes in Business Information Processing (LNBIP);Association for Information Systems (AIS)