Applying Social Marketing to Healthcare: Challenges and Opportunities

AuthID
P-009-9B0
2
Author(s)
Cabrita, M
Tipo de Documento
Book Chapter
Year published
2013
Publicado
in Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
Páginas: 78-97
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Publication Identifiers
SCOPUS: 2-s2.0-84898252857
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