Publicações

AuthID
P-009-QWK

Author(s)

Tipo de Documento

Article

Year published

2014

Publicado

in Journal of Promotion Management, ISSN: 1049-6491

Volume: 20, Número: 4, Páginas: 436-451

Indexing

Scopus^®

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Google Scholar^®

Publication Identifiers

DOI: 10.1080/10496491.2014.930282

SCOPUS: 2-s2.0-84905681802

Source Identifiers

ISSN: 1049-6491

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