Applying a Relationship Marketing Perspective to B2B Trade Fairs: The Role of Socialization Episodes

AuthID
 P-00A-54F
3
Author(s)
Tipo de Documento
Article
Year published
2015
Publicado
in INDUSTRIAL MARKETING MANAGEMENT, ISSN: 0019-8501
Volume: 44, Páginas: 131-141 (11)
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Publication Identifiers
SCOPUS: 2-s2.0-84921020452
Wos: WOS:000349586900014
Source Identifiers
ISSN: 0019-8501
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