The Link Between Offline Brand Attributes and Corporate Brand Image in Bookstores

AuthID
 P-00F-V46
2
Author(s)
Syed Alwi, SF
Document Type
Article
Year published
2008
Published
in Journal of Product and Brand Management, ISSN: 1061-0421
Volume: 17, Issue: 3, Pages: 175-187
Indexing
Scopus®
Crossref®6
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-45349086667
Source Identifiers
ISSN: 1061-0421
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