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Two Field Trials on the Efficiency of Unsolicited Bluetooth Proximity Marketing

AuthID
P-00G-37S

Author(s)

Ojala, T

Kruger, F

Kostakos, V

Valkama, V

Tipo de Documento

Proceedings Paper

Year published

2012

Publicado

in Proceedings of the 11th International Conference on Mobile and Ubiquitous Multimedia, MUM 2012

Conference

11Th International Conference on Mobile and Ubiquitous Multimedia, Mum 2012, Date: 4 December 2012 through 6 December 2012, Location: Ulm, Patrocinadores: DOCOMO Euro Labs;net mobile AG

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Publication Identifiers

DOI: 10.1145/2406367.2406414

SCOPUS: 2-s2.0-84871540142

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Two Field Trials on the Efficiency of Unsolicited Bluetooth Proximity Marketing

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Two Field Trials on the Efficiency of Unsolicited Bluetooth Proximity Marketing

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