Assessing Brand Personality Associations of Top-Of-Mind Wine Brands

AuthID
 P-00G-5Y9
3
Author(s)
da Silva, RV
·
LaPlaca, P
Tipo de Documento
Article
Year published
2015
Publicado
in INTERNATIONAL JOURNAL OF WINE BUSINESS RESEARCH, ISSN: 1751-1062
Volume: 27, Número: 2, Páginas: 125-142 (18)
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Scopus®
Crossref®14
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Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84930318067
Wos: WOS:000357392000004
Source Identifiers
ISSN: 1751-1062
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