Determining the Causal Relationships That Affect Consumer-Based Brand Equity The Mediating Effect of Brand Loyalty

AuthID
 P-00G-NFC
3
Author(s)
Torres, PM
·
Lisboa, JV
Tipo de Documento
Article
Year published
2015
Publicado
in MARKETING INTELLIGENCE & PLANNING, ISSN: 0263-4503
Volume: 33, Número: 6, Páginas: 944-956 (13)
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Publication Identifiers
SCOPUS: 2-s2.0-84940982782
Wos: WOS:000374176400006
Source Identifiers
ISSN: 0263-4503
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