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The Impact of Copycat Packaging Strategies on the Adoption of Private Labels
AuthID
P-00G-NYG
2
Author(s)
do Vale, RC
·
Matos, PV
Document Type
Article
Year published
2015
Published
in
JOURNAL OF PRODUCT AND BRAND MANAGEMENT,
ISSN: 1061-0421
Volume: 24, Issue: 6, Pages: 646-659 (14)
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Publication Identifiers
DOI
:
10.1108/jpbm-03-2015-0846
Scopus
: 2-s2.0-84942028656
Wos
: WOS:000371051200008
Source Identifiers
ISSN
: 1061-0421
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