in PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON STRATEGIC INNOVATIVE MARKETING (IC-SIM 2014) in Procedia Social and Behavioral Sciences, ISSN: 1877-0428
Volume: 175, Páginas: 154-161 (8)
Conference
Proceedings of the 3Rd International Conference on Strategic Innovative Marketing (Ic-Sim), Date: SEP 01-04, 2014, Location: Madrid, SPAIN