The Marketing Planning Experience: A Uk and Portuguese Comparison

AuthID
 P-00H-RN9
3
Author(s)
Dibb, S
·
Simkin, L
Tipo de Documento
Review
Year published
2001
Publicado
in Marketing Intelligence & Planning, ISSN: 0263-4503
Volume: 19, Número: 6, Páginas: 409-417
Indexing
Scopus®
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Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84986135370
Source Identifiers
ISSN: 0263-4503
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